Following a highly successful UK launch of the Revenue Relief Programme, Halfspace have announced the project is being extended into France to help sports organisations navigate the current Covid-19 crisis with additional revenue opportunities.

The project, which recruits leading brands to be promoted to sports clubs fanbases for a commission on each sale, has so far seen huge take up in the UK with clubs and leagues beginning activations across England, Scotland and also the Republic of Ireland.

Halfspace Group agency Tradespotting, which has offices in Paris and Madrid, will lead on the implementations and day-to-day management of the Revenue Relief Programme in France and has already begun implementations with leading clubs in the country.

In the UK the programme has seen ever more brands flocking to help support local clubs ranging from major international entertainment brands through to regional food and drink suppliers. One such brand joining the programme is Salford-based brewers Seven Bro7hers Brewing Co. The family run business stated, “Seven Bro7hers are proud to support this scheme and will give back to sports clubs with each and every can they sell.”

Another new addition is Neighbourhood Coffee. A spokesperson said, “They are supporting this scheme because they wholeheartedly believe in community – so much so that the idea is even baked into their name: Neighbourhood. Everyone’s life can be made better by a great cup of joe which is why they will also be giving back to the clubs with every order.”

For French sports clubs interested the following press release in French here.

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