Deep-level audience & fan profiling

Foot-fall analysis

Content & Rights Analysis


Sponsorship Analysis


Brand Identities 

Logo Design

Campaign Strategy

Brand Narratives




Content Production

Social Media Management

Film & TV Production

Music Production


Media Planning & Buying

Influencer Marketing


Paid Social

Affiliate Marketing

About us

Signals & Engagement

Across five offices and three countries, we are a team of marketeers, analysts, filmmakers, creatives and strategists that are changing the definition of the word ‘agency’.

We uncover the hidden signals behind your audience and then deliver the engagement needed for growth

Our Team Philosophy

Our world view is that data + creativity will lead to the greatest results

What do you really know about your fans & consumers?

We know from over 20 years experience in the sports & entertainment sectors that our clients only have a partial view of their audiences. Our tech & team profile audiences to advanced levels to understand affinity, content & brand preferences as well as demographics

How should your brand be communicating ?

Once a deep-level view of the fanbase has been established, our Creative & Brand team are able to build effective strategies for how our clients should be communicating both visually and through story-telling

What content will help move the needle for you?

Once a strategy has been created, our Content team will produce TV-quality video or social segments for our clients brands. Be it to drive sponsor activation, ticket sales or general brand awareness – we’ve got you covered

How do we reach the right person at the right time?

The advantage of having your Media team sitting next to your Data & Creative teams is that advanced targeting and effective ROI are a given. We have proven this time and time again for clients across the world

Our Clients

We love that we get to work across a variety of sectors including Rights Holders, Brands, Federations, Startups and Media

Client Testimonials

What is the industry saying about Halfspace?

I will pay more as a sponsor if I can get access to that data”

Global Chief Marketing Officer

Top 500 Brand, Sponsor in Motorsports, Football, Action Sports 

We have seen first-hand the combination of data and creativity to generate better performance in our content. I think Halfspace are a bit of a game changer in the sector”

Editor in Chief

Sports Media Brand

I’ve been amazed at the breadth, boldness and measurable results of the Halfspace work. they have the potential to be the sports marketing agency of the future”

Marketing Director

Championship Football Club

Latest news from our blog

News from Halfspace HQ

Innovative Data From Velon Shows Automotive & Fitness As Two Most Targetable Sectors For Sponsors Aiming For Cycling Fans • New analysis of global cycling fan data shows greatly increased interest in the sport over Covid-19 period • Extensive analysis across the behaviours and interests of […]
3rd August 2020 London, UK Ahead of its first birthday, Indian Super League team Odisha Football Club have appointed full-service sports marketing agency Halfspace Group to help fulfil its international ambitions. Odisha FC, formerly the Delhi Dynamos, moved to the Eastern Indian state of Odisha in […]
Following a highly successful UK launch of the Revenue Relief Programme, Halfspace have announced the project is being extended into France to help sports organisations navigate the current Covid-19 crisis with additional revenue opportunities. The project, which recruits leading brands to be promoted to sports clubs […]

contact information

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Halfspace Limited 5th Floor 15 Rathbone Place London W1T 1HU Email: