Halfspace Launch CRM, Footfall Analysis & Self-Service Marketing Products For Rights Holders, Events & Sponsors

Halfspace, the fast growing full-stack sports marketing agency, have announced a suite of new products designed to scale-up the data and marketing capabilities of their clients in the sports, media and entertainment sectors.

The agency, which has tripled revenue in it’s second year of trading by taking a data-led approach to full-service marketing, launches the enhanced offering at the same time as achieving a record month of new client contracts across football, martial arts, motorsport and OTT.

Over the last eighteen months Halfspace have worked with clients in many sports to collect and analyse fans signals emanating from digital touchpoints such as device ID’s, cookies and browser data. With the addition of CRM and data warehousing thanks to sister agency ESB Connect, the team now have the ability to give rights holders a fully GDPR-compliant 360 view of their fanbase along with the ability to activate the resulting data through the Halfspace departments of Creative (brand identity & concepting, ideation, design, campaign strategy), Content (film, TV, audio & social) & Media (programmatic, media planning & buying, performance marketing, influencer). Halfspace have seen a huge demand in using the data + creative services for sponsor activation and analysis with the agency founders predicting it to be the fastest growing part of the business in 2020.

Alongside the existing data offering, Halfspace are proud to announce a ground-breaking move into footfall and visit-trend analysis with technology partnerships enabling reach into Europe, North America and APAC. The attribution and mapping technology gives rights holders, event owners and sponsors a unique view of when and where fans are interacting in real life by using proprietary algorithms, exclusive data partners and telco signals to build a deeper post-GDPR understanding of the fans behind mobile devices on the move.

Finally, after an extensive beta-phase with entertainment clients in France, Halfspace will be rolling out a self-service media buying product with a specific focus on the mid-market growth rights-holders who need highly efficient results and budget flexibility across ticketing, merchandise promotions and sponsor activation. The technology, which Halfspace have the exclusive UK & IE license for through French sister agency Tradespotting, greatly simplifies the process of targeting and buying programmatic advertising without the need for large digital marketing teams and requires just a credit card to purchase media online. The platform will roll-out in the UK and Ireland in Q2 2020.

“Our enhanced product offering for rights holders and sponsors responds to our learnings over the last 18 months,” said Managing Partner & Co-Founder Sanjit Atwal. “We know that our premium-tier clients and their sponsors require a 360 view of their fanbases. We have seen that properly analysing and optimising in-stadia & event-going fans directly impacts a core revenue stream. We know that a great many clubs and teams need a quick and easy display marketing solution with flexible payment solutions outside of Facebook. These initiatives show our commitment to continue to always push the boundaries for our clients and the sports industry.”

ABOUT THE HALFSPACE GROUP

Across five offices and three countries, the Halfspace Group are a team of marketeers, analysts, filmmakers, creatives and strategists that are changing the definition of the word ‘agency’.
We uncover the hidden signals behind your audience and then deliver the engagement needed for growth.

Using proprietary methodologies we analyse, uncover and decipher all of the signals and deep learnings around your audience and fans. We analyse across CRM, Social, OTT, Set-top boxes, CMS, Email, Display, Programmatic, Video and more to create the ideal GDPR-compliant strategies for businesses such as football clubs, rights holders & federations, brands, music artists, large-scale media publishers and more.

We then use the learnings to ideate and create cutting-edge brand & engagement strategies for your organization be it to increase sponsorship inventory, to better activate a brand partner, increase OTT subscriptions, eCommerce & ticketing revenues, drive fan engagement or to even fully re-brand your business.

Our creative and content services include social media channel management, broadcast video production, design (on-line & off-line), social media video production (Instagram, Facebook, YouTube etc) and full brand marketing solutions.

Finally, the data + creative is handed to our in-house media planning & buying team to ensure the most efficient and effective campaigns as possible. For your clubs sponsors, we can guarantee reach, audience and engagement. For your record label, we can deliver your target streams or downloads. From digital outdoor to affiliate to paid social to programmatic – we’ve got you covered with our international media team.

For more information contact Sanjit@Halfspace.co.uk

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