Our EthosĀ 

We believe that there is a huge growth opportunity in audience-driven businesses such as Sports, Music, Media & Entertainment. The key to this growth rests in the underlying data around the fanbase and understanding the engagement levers that will affect meaningful change.

Our Story

Our team has worked in and with some of the largest audience business in the world such as Time Inc, IMG, Mediacom Sport, Squawka, Leeds United, SAP, Bauer, Trinity Mirror, Haymarket & WPP.


Meet the Team

Sanjit Atwal

Founder & CEO

14X award winning digital, sports, media & technology executive.

16 years experience working with blue-chip brands including 6 years founding and running high-growth sports media startup Squawka

He has built activations for betting brands, FMCG, Auto & Travel and more.

Rory Maxwell

Chief Operating Officer

18 years experience in the sports and media sectors with industry giants IMG and Mediacom.

At Mediacom Sport, part of WPP, Rory was Director of Sponsorship Strategy and worked globally across sports rights consultancy for clients.

Steve Schindler

Chief Revenue Officer

Steve has 14 years in sports, management and commercial.

Over his career Steve has been responsible for the acceleration of new business development between some of the world's most reputed brands in all sectors.

Contact us to find out how we can help you and your audience