data

Deep-level audience & fan profiling

Foot-fall analysis

Content & Rights Analysis

CRM

Sponsorship Analysis

creative

Brand Identities 

Logo Design

Campaign Strategy

Brand Narratives

Storyboarding

Animation

content

Content Production

Social Media Management

Film & TV Production

Music Production


media

Media Planning & Buying

Influencer Marketing

Programmatic 

Paid Social

Affiliate Marketing

About us

Signals & Engagement

Across five offices and three countries, we are a team of marketeers, analysts, filmmakers, creatives and strategists that are changing the definition of the word ‘agency’.

We uncovers the hidden signals behind your audience and then deliver the engagement needed for growth


Our Team Philosophy

Our world view is that data + creativity will lead to the greatest reults

What do you really know about your fans & consumers?

We know from over 20 years experience in the sports & entertainment sectors that our clients only have a partial view of their audiences. Our tech & team profile audiences to advanced levels to understand affinity, content & brand preferences as well as demographics

How should your brand be communicating ?

Once a deep-level view of the fanbase has been established, our Creative & Brand team are able to build effective strategies for how our clients should be communicating both visually and through story-telling

What content will help move the needle for you?

Once a strategy has been created, our Content team will produce TV-quality video or social segments for our clients brands. Be it to drive sponsor activation, ticket sales or general brand awareness – we’ve got you covered

How do we reach the right person at the right time?

The advantage of having your Media team sitting next to your Data & Creative teams is that advanced targeting and effective ROI are a given. We have proven this time and time again for clients across the world

Our Work

Some of our current live projects…

Sponsorship

Using advanced data we have successfully shown some of the worlds largest sponsors how to better activate their rights

rights

By utilising the data available and working closely with the Creative & Content teams, we are able to deliver new rights to deliver both revenue & engagement

Ticketing & merchendise

Across all sectors of direct monetisation we have performed to double-digit return-on-investment 

Our Clients

We love that we get to work across a variety of sectors including Rights Holders, Brands, Federations, Startups and Media

Client Testimonials

What is the industry saying about Halfspace?

I will pay more as a sponsor if I can get access to that data”

Global Chief Marketing Officer

Top 500 Brand, Sponsor in Motorsports, Football, Action Sports 

We have seen first-hand the combination of data and creativity to generate better performance in our content. I think Halfspace are a bit of a game changer in the sector”

Editor in Chief

Sports Media Brand


I’ve been amazed at the breadth, boldness and measurable results of the Halfspace work. they have the potential to be the sports marketing agency of the future”

Marketing Director

Championship Football Club

Our diverse team come from Sports, Media, eCommerce, Advertising, Entertainment, Film and much more

Our Leadership Team

Sanjit Atwal

Co-Founder & Managing Partner

Rory Maxwell

Co-Founder & Managing Partner

Stephen Schindler

Co-Founder & Managing Partner

Emily Palmer

Head of Data & Audience

Latest news from our blog

News from Halfspace HQ

3rd August 2020 London, UK Ahead of its first birthday, Indian Super League team Odisha Football Club have appointed full-service sports marketing agency Halfspace Group to help fulfil its international ambitions. Odisha FC, formerly the Delhi Dynamos, moved to the Eastern Indian state of Odisha in […]
Following a highly successful UK launch of the Revenue Relief Programme, Halfspace have announced the project is being extended into France to help sports organisations navigate the current Covid-19 crisis with additional revenue opportunities. The project, which recruits leading brands to be promoted to sports clubs […]
Halfspace Group, l’agence Data & Creative pour les industries du sport et du divertissement, annonce aujourd’hui le lancement d’un programme visant à ouvrir de nouvelles sources de revenus destinées à soutenir les clubs sportifs de toutes tailles pendant cette situation inédite. Les agences du groupe Halfspace […]

contact information

write us or contact us on our social media
Halfspace Limited 5th Floor 15 Rathbone Place London W1T 1HU Email: Sanjit@Halfspace.co.uk