Halfspace collect and unify fan signals from digital sites, apps, mobile web, offline, CRM, set-top boxes, email, CMS, eCommerce, OTT, display, search, social & video.
Our Audience & Data Science team, called Quantum, then use proprietary methodology to analyse your fanbase and value your digital assets based on four key pillars; Watch, Attend, Buy & Follow.
The team can then run ARPU analysis across your organization, products or campaigns in order to suggest the greatest value for both the business and the fans.
Our Canvas team, backed by Quantum data, design impactful activations, brand strategies & content for the activations or sponsors you are approaching or already working with.
The team have experience across everything from company rebrands through to pitch decks for entertainment businesses.
The Halfspace content division is called Studio. The team have created content across all media for some of the biggest sports and entertainment brands in the world including PSG, Barcelona, BBC, NBC & bands such as The Script.
Once the Studio assets have been produced our global media planning & buying team, called Channels, provide the activation services needed to ensure your digital activation hits its targets.
We hold direct relationships with the largest platforms where your fans are spending time including Google, Facebook, Twitter, Instagram, Snapchat, Netflix, Amazon, Daily Motion, YouTube and WeChat.
The CLUBS , RIGHTS HOLDERS,
ARTISTS & CREATORS
that understand their audience
the best will be the most successful
over the next 5 years.
But the journey through data, creative, production and distribution to fan is a long and congested one with hundreds of agencies who are not aligned with each other, creating wastage and inefficiencies.
H A L F S P A C E are revolutionizing this through a full service agency offering across Signals & Engagement.
S I G N A L S are created whenever fans consume your content, commercial products, sponsorships or buy tickets. We collate & analyse these previously disparate Signals to help you understand your fans across all touchpoints.
E N G A G E M E N T is the combination of art and science to create compelling content, products, campaigns & revenue. This can be across content, video, design, music and much more.